Overview
Good writing can determine whether your story is covered in the press or not. Yet many people think they don't have the time or the ability to write well.  In this workshop, you will learn how to write quickly and effectively, avoiding common pitfalls and producing inviting, inspiring copy that journalists will want to use.

The workshop will benefit PR agency executives and managers, in-house PR people and anyone in business who wants their story to be covered in the press.

Content
The course is practical and interactive and participants are encouraged to bring current work with them.

Part 1: Effective Writing: Press releases and press materials

• Preparation
• The basic structure of a successful press release
• Layout and appearance
• The six ingredients of a good press release
• Sending it out
• Selling it in

Part 2: Effective Writing: Bylined articles and editorial

• Preparation
• The basic structure of an interesting article
• Tips and ideas to keep your writing fresh
• How to keep your readers' attention
• Structure
• Style
• Editing

The price includes all refreshments as well as a hot a la carte lunch.
You will also receive a certificate of attendance as well as course materials.

Regent's College

At Your Venue - Talk To The Trainer
Training your people at your venue creates substantial cost and time savings. We train nationwide. Complete the form below and the trainer for this course will contact you within 24 hours. Or call 020 7622 2400.

Course*	Course (s) Your Are Interested In Todays PA Minute Writing Made Simple Minute Writing Made Simple – 2 day Assertiveness At Work Managing Time, Workload and E-mails Managing Successful Events Chairing Meetings Successfully The Successful Administrator Effective Internet Searching Telephone Skills Successful Receptionist Effective Writing for PR Writing for Work Report Writing Writing for the web Writing for Business Writing for Sales The Art of Delegation Successful Interviews Achieving a Positive Work-Life Balance Personal Goal Setting Project Management - Skills and Processes Handling and Managing Information Getting The Best From Your Team Personal and Professional Development Developing the new Manager ‘Eye-Opener’ on Mediation Train the Trainer Successful Appraisal Team Building Absence Management Difficult Conversations Managing Change Doing Equality Audits Preparing for the Gender Equality Duty Conducting Equality Impact Assessments Cultural and Diversity Awareness Introduction to PR High Impact Presentations Throw away the Stress
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